We build and protect the narrative of organisations under scrutiny.

Narrative strategy counsel · Paris · By introduction

When words can change everything

There are situations where ordinary communication is no longer enough.

Twenty years

An allegation threatens a reputation built over twenty years.

7.00 am

An activist report lands at seven; the markets open at nine.

Two stories

A restructuring can tear an organisation apart — or be told as a courageous transformation.

One must then know what to say and what to leave unsaid — to whom, in what order, through which channel.

Ædificare et defendere

Build in times of peace. Defend when it matters.

Build

We work continuously on our clients’ reputational resilience — the invisible capital that separates the organisation that holds from the one that collapses. We anticipate crises before they break.

Defend

When a crisis strikes, we deploy the right weapons: reading the adverse narratives, setting the order and tempo of every statement, choosing the audiences and the channels.

Experience

Twenty years in the most intense situations of French corporate communications.

Speed

A disciplined use of artificial intelligence to anticipate, draft and calibrate faster than any traditional firm.

Three forms of engagement

A chosen relationship, in three forms.

Where we are most useful

The standing mandate

“Sovereign Reputation”

A continuous, discreet relationship, available at any hour. We know the file before the crisis.

Continuous relationship

When everything accelerates

The crisis mandate

Triggered by a call, pursued for as long as the situation demands. Priced by mandate, never by the day.

From the first call

Measure before acting

The narrative audit

Assess your exposure, identify your vulnerabilities, write the activation protocol that will make the difference at eleven o’clock on a Friday night.

Two to four weeks

For whom

We are not found.
We are recommended.

Hussard Partners is accessible by introduction only. Our mandates are selective: we take on the matters where we can genuinely be of use. Where we cannot, we tell you at once.

Leaders of listed groups
Investment funds
Business law firms
Shareholder families

I

Significant narrative stakes.

II

The ability to decide quickly.

III

The awareness that a poor narrative can cost far more than a poor decision.

What it changes

Our work is measured by what did not happen.

By the crises avoided, the adverse narratives that did not prevail, the damage that never occurred. These benefits are discreet by nature. Our clients know them.

Nota bene

You will find here no client names, no case studies, no testimonials. That is the first assurance we owe you.

The partners